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Research Report

Global - Mobile Broadband - Key Trends, Products & Services

Synopsis The mobile broadband market is gaining momentum and the key reason for this growth is the fact that due to competition and a saturated mobile voice market, the operators have been forced to offer very competitive capped data packages. Non-SMS mobile data is now growing due to both the emergence of smart phones and better wireless broadband technologies (HSPA; WiMAX; LTE). While on-deck mobile data usage remains strong, off-deck usage to both mobile specific Internet sites and regular sites is also growing rapidly. This report provides a valuable overview of the global mobile broadband market, including key trends, information on the competing technologies and broad statistics for the key industry products and services segments, where available.

Last Update: 15 Mar 2010 Number of Pages: 28

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Table of Contents

1. Synopsis
2. Introduction
2.1 Mobile's need for fibre
2.2 Spectrum issue - more to it than meets the eye
2.3 Mobile operators and the broadband boom
3. Wireless broadband - 4G developments
3.1 HSPA
3.2 LTE
3.3 WiMAX
4. Brief case studies of important handset innovations
4.1 Apple: iPhone
4.2 Google: Android and Nexus One
4.3 RIM: BlackBerry
4.4 Off deck services set to increase
5. Mobile broadband/data growth
5.1 Value of mobile data market 
5.1.1 Apps market outwits the mobile carriers portal market
5.2 Mobile broadband subscription costs
6. Key mobile media industry segments: statistics and forecasts
6.1 SMS
6.1.1 Premium Rate SMS (PSMS)
6.2 Mobile email
6.3 Mobile music and ringtones
6.4 Mobile User Generated Content (UGC)
6.5 Mobile gambling and gaming
6.5.1 Mobile gambling
6.5.2 Mobile gaming
6.6 Mobile adult content
6.7 Mobile location-based services (MLBS)
6.7.1 Overview
6.7.2 LBS market statistics
6.7.3 GPS
6.7.4 Geotagging
6.8 Mobile TV/Video
6.9 Mobile Internet
7. Overview of other mobile data sectors
7.1 Telemetry 
7.2 RFID
7.3 Near Field Communications (NFC)
8. Mobile advertising
8.1 Overview
8.2 Mobile advertising spending statistics
9. Related reports

Table 1 - Worldwide 3G and 3.5G subscribers - 2004 - Q1 2010

Table 2 - Worldwide LTE subscribers - 2013 - 2015

Table 3 - Worldwide WiMAX subscribers - Mid 2007; Mid 2008; Early 2010

Table 4 - Apple versus Nokia - handset division operating profit - Q3 2009

Table 5 - Global Blackberry shipments - 2008; 2009; 2010

Table 6 - Worldwide mobile data revenue - 2006; 2008; 2009

Table 7 - Mobile data mobile ARPU - selected carriers - Q1 2008; Q1 2009

Table 8 - Monthly mobile broadband contract costs - Eastern Europe; Asia Pacific; Africa; Americas - 2007

Table 9 - Worldwide text messages sent - 2008 - 2010

Table 10 - Worldwide mobile music revenue - 2009; 2013

Table 11 - Worldwide market share of mobile social network users - 2009; 2010; 2013

Table 12 - Worldwide wagers spent on mobile gambling - 2007; 2009; 2013

Table 13 - Worldwide mobile gaming revenue - 2004 - 2009; 2014

Table 14 - Worldwide mobile adult content and services revenue - 2005 - 2009 

Table 15 - Worldwide Mobile Location Based Service (LBS) revenue - 2007; 2009; 2014

Table 16 - Worldwide mobile Internet users - 2006; 2009; 2013

Table 17 - Worldwide mobile ad spending - 2009; 2010; 2013

Exhibit 1 - Definition: Personal Wireless Broadband

Exhibit 2 - Definition: off-deck

Exhibit 3 -Key mobile broadband services & product segments

Exhibit 4 - Facebook becoming mobile social networking leader

Exhibit 5 - Mobile UGC service example: MOKO.mobi

Exhibit 6 - Mobile Digital Rights Management (MDRM)

Exhibit 7 - Mobile adult service example: Cherrysauce

Exhibit 8 - Location Based Systems (LBS) applications by market division

Exhibit 9 - Gypsii and Twitter tie-up to launch Tweetsii

Exhibit 10 - Global Positioning System (GPS) applications and industry use

Exhibit 11 - Definition of Geotagging/Geocoding

Exhibit 12 - Examples of telemetry applications

Exhibit 13 - RFID and NFC transport applications

Exhibit 14 - Definition: Near Field Communications (NFC) 

Exhibit 15 - Examples of NFC applications

Exhibit 16 - Examples of other mobile advertising models