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Research Report

Europe - Convergence - Triple play and Digital TV

The triple play model in Europe has expanded during the last two years as an increasing number of incumbents and second-tier operators have developed bundled services to attract customers and reduce churn. Network capacity to carry these services has been improved through upgrades using ADSL2+, hybrid VDSL/fibre and DOCSIS 3.0 technologies. A growing number of quad-play offers have also been marketed, with mobile telecoms added to existing bundles of fixed-voice, Internet and TV. This report presents key statistics and analysis on media convergence in Europe. It also assesses Europe's digital TV market, providing data on the regulatory environment, the main operators, and forecasts for digital TV penetration in coming years.

Last Update: 19 May 2009 Number of Pages: 16

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Table of Contents

1. Synopsis
2. The triple play market
3. The digital media market
4. Industry realignments
5. Structural reforms required
6. Developing IP-networks
7. Developing strategies
8. Converging media
8.1 Key enablers of convergence
9. European triple play overview
9.1 IPTV market growth
9.2 Video-on-Demand
9.3 Personal TV
10. Triple play in Telecoms
10.1 ADSL2+
10.2 VDSL
10.3 Fibre-to-the-Home (FttH)
11. Digital TV in Europe
11.1 Market overview
11.2 Regulatory issues
11.2.1 Licensing
11.2.2 Analogue switch-off
11.2.3 Standards
11.3 Digital Terrestrial TV (DTTV)
11.4 DTTV models
11.5 Trends and analysis
11.5.1 Content less of a differentiator
11.5.2 Easier access to content
11.5.3 Slowing growth of pay TV services
11.6 Digital TV platforms 
11.6.1 Satellite HDTV
11.6.2 DVB-S2
12. Related reports

Table 1 - Bundled offers - subscriber penetration - Jan 2009

Table 2 - Advertising expenditure in Europe - 2006 - 2010

Table 3 - Mobile and broadband (triple play): growth opportunities in selected world regions - 2005 - 2010

Table 4 - Global IPTV subscribers by region - 2007 - 2008

Table 5 - Bundled offers - subscriber penetration - Jan 2009

Table 6 - Western Europe digital TV households - 2006; 2008; 2012

Table 7 - Cable and satellite TV home penetration in selected countries - 2009

Table 8 - European DTTV homes, selected countries (million) - 2005; 2009

Table 9 - Digital TV penetration (all platforms) - 2001 - 2008; 2010, 2012


Exhibit 1 - Estimated analogue switch-off date in EU countries - 2009

Exhibit 2 - DTTV licensing models in selected EU countries - 2009